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Importance of Track and Trace

Customer service is the new battleground for manufacturers and retailers wanting seamless fulfilment. The added complexity of omnichannels requires greater visibility and agility in track and trace.

Importance of Track and TraceConsumers now buy goods using multiple touch-points, from shops to social media. And their expectation is immediacy; same day or next day delivery. They also expect delivery/collection options; in-store, home, work, somewhere else.

To fulfil this demand, there needs to be visibility of stock across all channels and locations for both staff and customers, and to have the logistics in place to physically deliver on orders. Indeed 87%* of retailers said a single view of inventory was good for driving competitive advantage while 71%* claimed it supported customer satisfaction.

Track and trace technology like label barcoding is vital to this process. Empowering staff with handheld scanners and printers gives them visibility of stock, better communication and connectivity and the means to be more operationally efficient.

The next generation of mobile printers like the ZQ500 series from Zebra Technologies is designed to withstand the most demanding of environments. They’re used for numerous applications like proof of delivery for couriers, shipping labels and till receipts. They’re easy to use and the media (e.g. receipts and labels) is easily changed even when the user’s wearing gloves.

Such technology undoubtedly increases fulfillment speed, but maintaining connectivity is critical. When mobile devices fail, users want quick repairs or fully configured pool stock on standby, otherwise the supply chain link is broken and costs start accruing. Downtime can be minimised and costs reduced through managed print service (MPS) contracts. They typically save logistics operators around 30% of costs and ensure their fleet of devices is properly maintained and serviced on an all-inclusive basis (parts, labour and consumables).

Perishable foods suppliers increasingly require fast fixes – as short as 4 hours. A combination of fewer engineers on the road and ‘return-to-base’ solutions often mean interruptions in connectivity. MPS contracts largely pre-empt such scenarios and industrial MPS providers like Renovotec often remotely fix devices thereby maximising warehouse uptime. Maintaining connectivity is therefore very much part of keeping customers satisfied.

Renovotec has worked with logistics operators for over 30 years, and its MPS and remote services play valuable roles in making operations more efficient through better stock visibility and communication.

* Source: The Connected Shopper survey and Flawless Fulfilment in the retail supply chain survey conducted by IDG on behalf of Zebra Technologies


"We needed reliable, robust hardware at keen prices, which Renovotec was able to provide" says Accolade Wines’ Senior Inventory Manager. "We had a good look at other companies but this was the one we thought was best."

"Our analysis shows a significant increase in both the items and tonnage picked per hour" says Henry Colbeck’s Financial Director. A snapshot voice performance sample revealed that the tonnage per hour was 29% higher.

"The VM3 rugged devices enable our drivers to be productive from the minute they sit in the Straddle Carrier cab. The touch screen provides ease of use for the driver and the VM3 connectivity options allows our GPS and PLC Systems to be fully integrated. This gives full operational and engineering visibility. Couple that with Solid State Disks means that the unit is very robust for the port environment." Stated Systems Manager, DP World Southampton.

"We now have robust, secure and reliable narrowband network coverage across our site. We’ve also deployed Zebra’s XT15 rugged mobile and Zebra VH10 vehicle-mounted computers that are designed to cope with our industrial environment and connect to both our narrowband and Wi-Fi networks. Add to this the assurance of service and support from Renovotec and we have the trusted platform our teams need to continually connect to our ERP application." Stated MIS manager, the Port of Tilbury

"Renovotec were able to provide the best support and repair package, and match the competition on price," said IMT Managing Director. "We feel very happy having them as a partner in the growth of our business. "This combination of performance and reliability is already creating clear benefits to IMT and its network of clinics"

"Massive thanks to you and your company for resolving our technical issues. Excellent, professional service provided with literally no notice at all. I wish I came to you guys originally, and certainly will going forwards" stated Melrose Textile Co’s Operations Manager

"Can I just firstly say that your Field Technician did a fantastic job on Tuesday. We had got the wearables to a point of configuration but there was still a quite a bit of work to do and ultimately your field technician was invaluable to us on the day sorting these issues out" stated Portwest’s Shift Manager